About

Created by the daughter of Alchemy England’s founder and inspired by her children’s bedtime issues, this new brand carries the same spirit of imagination and artistry, yet stands entirely on its own.

Each character is a bedtime guardian with a glow-in-the-dark pocket watch, designed to help children feel safe and brave at night. Born from a real-life parenting challenge, the collection offers a heartfelt, relatable solution that resonates deeply.

Thoughtfully crafted from 100% recycled materials, these plush companions bring together comfort, storytelling, and collectability in one beautiful package. Each includes an interactive backstory and poem to spark imagination, along with a playful “Trick or Treat” countdown game that encourages good behaviour before Halloween, making them a delight for both parents and children.

Built to premium quality standards, they’re as soft and huggable as they are display-worthy, designed to be both beloved toy, and long-term keepsake. And while their mischievous side awakens in October, this is far more than a seasonal item, it’s a year-round nighttime companion, a comforting friend for kids and a collectible crossover hit for adults alike.